In 2014, Velda faced a turning point. After 12 years working for a large cleaning company, she was unexpectedly laid off and decided to chart a new path. Motivated by her love for cleaning and a desire to build something of her own, Velda took a leap of faith and founded Rise & Shine. Her mission was simple: to make homes cleaner and healthier. Starting over was not easy, but Velda had her family by her side—her husband and four boys, pitching in wherever they could. Her first client believed in her, and set the stage for what would grow into a thriving, family-owned business. Today, Rise & Shine reflects everything Velda poured into it: hard work, integrity, and a deep commitment to making homes cleaner and lives brighter.